Indulging in a new beauty brand has always felt a bit skeptical for me, maybe because I’ve dealt with sensitive skin issues all my life — you never really know what to expect. Social media, particularly Instagram, shifted the perspective of my old ways to go ahead and dive into trying new brands. As a style & beauty content creator, I spend (too much) time searching for new innovative designers & natural beauty brands to discover.
Because most brands share product information on their social platforms, this allows us to easily study useful details, engagement & authenticity of their products.